This is the day after the ECW PPV December to dismember
The next day, December 4, Heyman and McMahon among those flying to Charleston, South Carolina, Heyman pitched opening the December 5 ECW show with Ariel and Kelly in a match, telling viewers interviews with Lashley, Van Dam, and Punk were going on right then and would be seen later in the show. McMahon didn’t like the idea, fearing fans in the arena would chant for Punk. Heyman asked why that was a bad thing, as it showed the fans cared about someone on the flagging ECW show. McMahon reportedly threw his glasses on the floor and shouted, “Get this through your thick fucking head—my focus is on Bobby Lashley and only Bobby Lashley! That man is the brand's icon, the brand's superhero. He is ECW and he will be, at the expense of Rob Van Dam, CM Punk, Test, and everyone else, and you can hit the door if don't like it!”
TL;DR: McMahon wanted Lashley as the ECW Main star regardless of all the negative feedback he was getting from the crowd and people backstage.“
Source: Hardcore History: The Extremely Unauthorized Story of ECW