JPG619 wrote:At least they are not pushing him to the top like other starts I am glad they are working him slowly. I really enjoyed most of his matches on NXT and his matches with Cena kept me on the edge of my seat for most of the match.
The big problem is that he started off in a program against Cena. So he was treated like a top guy upon debuting and from that position there was nowhere to go but down. It's a classic example of WWE's short term booking. It started with a great moment and ended with utter disappointment. The same as all of these angles. They always end a lot worse than they start.
Part of the problem these days is that they almost never run with mid card feuds, and the entirety of the mid card are basically portrayed to be nobodies. So someone like Owens can't make an impact by debuting in a feud against Ryback or Cody Rhodes. People wouldn't give a fuck, because they've been conditioned not to give a fuck. So if WWE want to create a big moment for someone like Owens, they have to start him off against somebody like John Cena.
Unfortunately, that creates an expectation that WWE aren't willing to deliver upon. They start Owens against a top name and that makes fans think Owens is going to be a big deal. But then he loses, and he just looks like any other chump, and it becomes one more thing WWE have fucked up.
It's a hole that they've spent a long time digging for themselves, and it may take them even longer to dig their way out. They have to try and make the mid card mean something again. Then new wrestlers will be able to build some momentum and slowly work their way to the top based on their popularity and talent, the way it should be done.
For the time being though, I imagine we'll keep getting the quick fixes instead.