KaiserGlider wrote:Avatar - Cool 3D gimmick to see for the first time in theaters, meh after that.
I don't know why people associate the word 'gimmick' with Avatar's use of 3D. By definition, it is an experimental, highly innovative film, and really not gimmicky in the least. All of the idle and pointless post-production 3D conversions we saw
after Avatar are gimmicks. Such films are
not shot on stereoscopic 3D cameras, nor are they treated like a 3D production on set or even during editorial. Rather, they are photographed conventionally and then indolently converted to the format purely because of contractual obligations. It seems like it is the norm to call Avatar a 'fun and cool 3D gimmick film', but it's really, really not.