When I came up with Magnum Phillips I wanted, first and foremost, a character who wouldn't use a lot of technical moves for a couple different reasons. One, I hadn't been watching wrestling in quite some time so it'd simplify my transition back into writing matches, and two, it seems like everyone else in the feds has a limitless moveset so I wanted to throw in some realism
. Even with Sinistra I'd always made the point in his matches that he was an underrated grappler and he had a pretty wide set of power moves. With Phillips it's just brawling, blue-collar fights. The character itself was meant to be kind of a combination of ABA Taker and Stone Cold. I wanted a different kind of heel. Not cocky per se, not even one who's going to cheat in matches, just a guy with a completely reckless disregard for the well-being of others. He doesn't have a mysterious evil persona... what you see is what you get. And that works well because down the road it could translate nicely into a face role, but I think there's a lot to be had out of him as a heel before it gets to that point.
In terms of older characters, in order of which I created them...
David Logan was a repackaging of a former character called Big D, but that was for storyline purposes only... really he was an entirely new character. I wanted a guy who'd spent his career as a lovable underdog that never won the big one. He'd be an All-American kind of guy, easily rallied behind, but ultimately always falling up short. Since my primary purpose for writing for this guy was to put other people over, it was the perfect character for him to maintain legitimacy as a big-time character while still losing in most of his important matches.
Sinistra was really unoriginal when first started. He was kind of a slightly more believable Undertaker/Kane character and I only created him because the Unleashed brand (during the WCSF brand split days) needed an instant big-time heel. So I did the steotypical creepy, dark character stuff with him. I was able to repackage the character a couple different times though, and he became better each time. One was after his return in 2009 when he wound up feuding with Johnny Briggs and Riko Suave, he was much more human. Still evil and creepy, but not relying on lighting/tricks/cheap shit like that. The other was his return when he feuded with guys like Foster, Daz and others, which I think was really his best time. It was cool to try a face turn with him and it really worked because we ran that angle where he was weighed down by the sins of his past and desperately was seeking redemption, only to find out that the people pulling his strings were using him in a grander scheme (the Logans). I think that was the best way I could have hoped to end his story arc.
Andrew Logan was created because I wanted an alternative to Sinistra that could be a fast-paced, high-flying face. The idea came in a talk with Brett about second generation characters, and we both at the same time came up with the idea to have a son of David Logan enter the fed. Logan would have the same sort of underdog story as David, and therefore a major motivation of his would be to shed the "loser" part of "lovable loser" from the Logan family name. He was very much to be defined by the character Taj created at the same time. We'd always had the idea to debut two new characters together and do a slow burn with them, and the Frazier/Logan feud wound up being my favorite ever.
Alexa Logan was basically just an accessory for the Logan/Frazier feud at first, giving that story a whole lot more heat in a big way. But she became a pretty important character because of it, and I'd also wanted to throw a new woman into the Starlets division as well. The inspiration with her character was that I wanted a girl who was less weighed down by her father's legacy than Andrew.