So we already had this argument in the shoutbox after Elimination Chamber with Brett, but I thought I'd give some more people a chance to weigh in here.
Who else thinks that doing this rematch two weeks later is utterly moronic?
From a booking/marketing standpoint, it's just such an uninteresting way of doing things. Owens picked up a monumental win at Elimination Chamber. The smart thing to do would have been to milk that victory a bit and hype up how huge it was. Instead they're launching straight into a rematch and it feels like the importance of the victory got pushed under the rug.
Besides, it just takes away from Owens victory to announce a rematch for just two weeks later on the same show that he picked up the win. 30 minutes after we saw this big win, WWE basically announced "don't get too excited, cos Cena's getting his win back in a couple of weeks". We all know how wrestling works at this point. It was particularly stupid that they didn't even let fans just take in his victory for even one night.
From a kayfabe standpoint, it doesn't even make sense for Owens to give Cena a rematch. Owens is all about fighting on his terms and when he wants to. He had a big match with Cena and won clean in the middle. He has no reason to fight Cena ever again. There's nothing he can get out of it now. And with the heel authority on his side, there's no reason why he would be forced to compete against Cena again.
It would have made for a cool story if Owens was dominating everyone and lording his victory over Cena, and Cena had to gradually earn the right to take him on again. Then Cena could win a rematch two months down the line (or longer, if they actually wanted to give long term booking a try). That would have gotten Owens over, it would have gotten Cena over and it would have made the rematch a big deal. By having the match at Money in the Bank, they've made what was an exciting match-up a couple of weeks ago into something that's pretty uninteresting.
Three pay per views in five weeks is too much anyway, and it's going to lead to people being burned out on stuff, but that's all the more reason to not just run direct rematches on these shows. If we just saw this match two weeks ago, nobody is going to be hyped for it. Make us want the damn rematch before just forcing it on us.
I guess that's what I dislike about WWE's booking in general right now. They don't build to things organically, and they don't wait until we want to see something before giving it to us. 90% of their booking strategy now is just announcing matches for pay per views. Everything else is unimportant, they can kill time on Raw doing whatever.
I would have been excited to see this match again in a couple of months with some actual story behind it. On Money in the Bank, I couldn't care about it less. If Cena wins then congratulations: nobody got over. And even in the unlikely event that Owens wins, the story hasn't progressed so this match was kinda pointless.