Well we have to look at a few things...
1-Facebook. The most "liked" athlete on facebook is none other then John Cena with more than 18.6 MILLION likes. He also has almost 5.9 MILLION Twitter followers. I'll surrender half of that .6 on facebook as companies hoping t get noticed, fake accounts, other people in the business, athletes, etc. Even if he has only 18.3 million fans that is more then most countries have people. As a matter of fact if all of his fans lived in John Cena he would be the worlds 58th most populated country. That said we know damn well there are plenty of fans who dislike Cena and would never follow him. There are also plenty of fans who like Cena but would not bother to follow him online. So we can't get a good number but between those two factors I would say it is probably safe to ad at least a conservative 5 million to our total, and I think that is being very conservative.
2-Now the hard part is we have to define the "Internet Wrestling Community" if we go just by who has liked a facebook page on the internet we have at least 18.3, if we conservatively adjust we have minimum of 23.3 million that shows that there is at least somewhat of a large Internet base with wrestling. But are all of those fans part of the IWC? Or do they need to actively facebook, tweet, tout about wrestling? Do they need to be on message boards? Because the biggest one by numbers is likely reddit's r/squaredcricle which boasts 36,158 members. Are THEY the IWC? I mean a lot of them have to be fans from decades ago who no longer watch wrestling period. There are a decent amount of snobs on there who like to tell everyone they hat WWE and how much better TNA, ROH, CZW, etc is, are. So if we are trying to say percentage of WWE fans the IWC represents we cant count any of those people. Still even IF all 36,158 are active WWE watchers and posters, that is nowhere near all of the fans of WWE.
3-The really hard part is figuring out how many fans DOES WWE have? According to their sources (
http://corporate.wwe.com/company/overview.jsp) "WWE programming reaches nearly 15 million viewers in the U.S. each week." now where they pull that number from is beyond me. Are we talking house holds or actual viewers? If it's viewers how do they know how many people in a household watch? Are they assuming a nuclear family all sits down and watches? Or is it households? Also of that 15 million, are they separate viewers or does WWE count them twice if they watched both Raw and Smackdown?
Thing is we really can't get an accurate number for anything here. It's going to come down to bias. You either think that we as the IWC (I think it's safe to say that what ever the IWC IS we are a small part of it here) are a lot bigger then we actually are/were/ever will be. Or you think we are smaller then we actually are.