I have thought about this for some time now and after the rumble it all but solidified my thoughts...
Everyone is so pissed at wwe right now claiming they are the worst ran company of all time, they have their heads up their own ass', they don't know what they are doing, they are burying Bryan, hhh is a dick, Vince is a dick, on and on and on.
My thoughts are that wwe is playing you all like fools. They can't be so blind as to ignore Bryan's draw, so deaf to hear his chants and so ignorant to purposely hold him back so "the bigger guy" gets the money. Over the past couple months Bryan's fan base and draw has increased exponentially, the more they hold him back the more he draws, the more people tune in or buy tickets to say they witnessed the night Daniel Brian stuck it to the machine. I think that's why Brian lost clean at RR and not some bs shit from harper and rowan, wwe is watering the seed of hope between fails to keep fans following until he explodes from the ground into a giant redwood overnight. By constantly holding him back they are making that one moment he prevails when it counts that much more special and memorable.
Maybe wwe learned from cena and decided to indirectly shove Brian down our throats by actually making us care about him and his matches. I think we knows what they are doing, everyone else is so use to the normal that we think its all a fuck up instead of gold.